Medialab
Medialab is the UK’s leading independent media agency and Campaign's 2024 Independent Media Agency of the Year, celebrating 20 years of data-driven success.
Medialab
Industry
Media agency
Founded
London, 2005
Switched
2024
Switched from
Jira, Confluence, SharePoint
The problem – no central knowledge base
With 160 employees and a tech team of 25-30 people, Medialab required a tool that would scale with their rapidly expanding organisation. Whilst they had a well-organised in-person training schedule, they were struggling with fragmented tools and scattered knowledge across the business for platform-based learning. Their tech team was using Jira for project management whilst internal knowledge was spread across SharePoint and other ad-hoc solutions.
Medialab's growth was compounding these issues. With Apollo, the agency’s operating system built to organise multi-source marketing data, serving 150 internal users and 400 external users, the lack of a formal knowledge base was hindering adoption and engagement.
Why they chose Superthread
After evaluating numerous tools including ClickUp, Jira and Linear, Medialab chose Superthread for several key reasons:
Unified platform – Superthread allowed them to consolidate project management and a knowledge base in one tool, with the potential to add help desk functionality in the future.
Minimalist design – Superthread offered a clean, intuitive interface that aligned with their culture of embracing new tools.
Reliable support & responsive team – the direct communication and transparent approach from the Superthread team resonated with Medialab's values. "I like your ethos, I like that I can talk to you on Slack" – Adam.
Implementation
Medialab implemented Superthread to create a comprehensive knowledge base for their Apollo platform, organizing it into multiple spaces with clear structures for different types of content:
Knowledge base – created a structured knowledge base that made information more discoverable and easier to search for, driving better engagement across the organisation.
Free 'view-only' guests – users that only need to read documentation (rather than edit it) are not charged for access. This massively increases the engagement across the company in an affordable way.
Sprints and issue tracking – the data and engineering team imported their Jira workflows into Superthread and never looked back.
All of this is tied together with the Slack integration. Updates on tasks, comments, and project milestones appear instantly in the team’s channels, keeping everyone informed without the need to check another tool.
