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Gaming-Grade Performance for SaaS: The Superthread Origin Story

Founder David Hasovic explains how 20 years of programming and building 5v5 multiplayer mobile games led to the creation of Superthread, the lightning-fast project management tool.

FEB 2026

David Hasovic

Gaming-Grade Performance for SaaS: The Superthread Origin Story

Founder David Hasovic explains how 20 years of programming and building 5v5 multiplayer mobile games led to the creation of Superthread, the lightning-fast project management tool.

FEB 2026

David Hasovic

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A cinematic, high-contrast 1920x1080 tech illustration visualizing the evolution of a software developer. On the left, a single fish in a glowing geometric tank represents corporate constraints. In the center, a developer sits at a multi-monitor workstation coding in a dark-mode environment, surrounded by floating triangles symbolizing 500,000 polygons being processed in 17ms. A vibrant blue hummingbird in mid-flight on the right leads into a sleek, hardware-accelerated UI with glowing interface panels and motion trails, representing high-performance SaaS architecture and digital mastery.

Gaming-Grade Performance for SaaS: The Superthread Origin Story

Founder David Hasovic explains how 20 years of programming and building 5v5 multiplayer mobile games led to the creation of Superthread, the lightning-fast project management tool.

Feb 2026

David Hasovic

A conceptual 16:9 digital illustration featuring Taiichi Ohno, the pioneer of the Toyota Production System, set against a futuristic Kanban-style digital workspace. Ohno is depicted in a black-and-white portrait with his hands raised, overlaid on a dark blue and purple background filled with glowing neon data pathways, modular task cards, and system integration nodes. Bold white text with a slight glitch effect reads "TAIICHI OHNO," symbolizing the intersection of Lean production principles and modern, high-performance project management software.

Taiichi Ohno: The Lean Manufacturing Hero Who Shaped Modern Software

Superthread founder David discusses his first computer hero, Taiichi Ohno, the man who invented the Toyota Production System and the Kanban method we use today.

Feb 2026

David Hasovic

I Pitched the British Government. The next day, they chose Google.

15 government reps, a simple message: support British startups. They nodded, agreed, and then signed with Google.

Jan 2026

David Hasovic

Bright, modern digital illustration of a maze made of oversized bills and invoices. A glowing golden path labeled 'PAY WHAT YOU WANT' leads through the maze toward a clean, sunlit digital workspace surrounded by greenery.

SaaS Pricing is Extortionate. So we’re letting you decide what to pay.

Why Superthread is ditching traditional SaaS pricing and letting you set the price.

Jan 2026

David Hasovic

A team of two modern professionals in a bright, clean office environment smiling as they effortlessly complete a smooth 3-step onboarding process on a tablet. In the background, cluttered and complex legacy dashboards are blurred out, representing the transition from bloated old systems to a fast, intuitive, and minimal SaaS interface.

How to Build a High-Conversion SaaS Onboarding Flow

Learn how Superthread is revolutionizing SaaS onboarding by applying gaming principles and focusing on what users actually want: speed, simplicity, and zero bloat.

Dec 2025

David Hasovic

A cinematic 16:9 landscape view of a high-tech control room or "bridge," where a team of professionals in suits works alongside glowing, futuristic holographic displays. In the center, a large, intricate mechanical engine-like core is being actively adjusted and rebuilt with digital overlays while moving at high speed, symbolized by energy streaks and a sense of forward momentum. Surrounding digital dashboards display real-time growth charts, global maps, and performance metrics, representing a recruitment or scaling business executing complex operations under pressure.

How Acceler8 Talent Rebuilt Internal Communication with Superthread to Fuel 45% YoY Growth in 2025

Scaling while restructuring is a high-risk move. See how Acceler8 Talent used Superthread to rebuild their internal communication and hit 100% of their 2025 targets.

Dec 2025

Brennan Topley

A cinematic tech illustration in 1920x1080 landscape depicting the flow of European AI talent to American tech hubs. On the left, a neon map of Europe highlights London, Berlin, and Tirana, with neural network icons representing local talent. In the center, a massive, glowing AI server core processes data streams, which then flow through high-speed energy conduits into a skyline of towering American skyscrapers on the right. The image uses a futuristic blue, purple, and gold color palette to visualize the relationship between European innovation, AI infrastructure, and global market opportunities.

The European AI Brain Drain: Why the World’s Top Experts are Leaving

Superthread founder David Hasovic explores why European AI experts like Mira Murati and Ilya Sutskever are building American giants, and how energy costs are killing European tech.

Nov 2025

David Hasovic

Alt Text A cinematic metaphorical illustration in a 1920x1080 landscape depicting a developer’s journey toward product-market fit. A lone figure stands in a dimly lit, ornate mansion hallway cluttered with cables and old machinery, symbolizing technical debt and startup obstacles. He faces a brilliant, glowing golden doorway filled with floating code snippets and UI panels, representing a breakthrough moment or the "Aha!" discovery in software development. The high-contrast lighting emphasizes the transition from frustration and complexity to clarity and innovation.

Finding Product-Market Fit: The Dark Mansion of Startup Growth

Superthread founder David Hasovic discusses the emotional rollercoaster of building a SaaS product and the 'Andrew Wiles' moment when the light finally turns on.

Oct 2025

David Hasovic

Gone, but not Forgotten: A Trello obituary

Saying goodbye to Trello for teams

Sep 2025

David Hasovic

Why we Moved our Website from Webflow to Framer

Tools either help you move faster – or get in the way

Jul 2025

Brennan Topley

The Future Isn’t Just Chat

Why AI-augmented GUIs are the safer bet

Jul 2025

David Hasovic

Turning Insights into High-impact Growth

Part 4 of the PMF sprint playbook

Jun 2025

Ben Bourdin

How to Extract Unbiased Insights from Customer calls

Part 3 of the PMF sprint playbook

Jun 2025

Ben Bourdin

How to get People to Talk to you About Your Ideas

Part 2 of the PMF Sprint Playbook

Jun 2025

Ben Bourdin

A cinematic 1920x1080 landscape illustration of a founder standing at the crossroads of a tech pivot. The left side shows a dim, legacy workspace cluttered with tangled wires and old monitors, representing technical debt and stagnation. The right side glows with a vibrant blue light, featuring sleek UI panels and neural network motifs that symbolize AI-driven innovation. The central figure stands between these two worlds, reaching toward the future, illustrating the transition from outdated systems to high-performance, intelligent software.

How I Messed Up Our AI Strategy: The Big Pivot That Didn't Pack a Punch

Superthread founder David Hasovic gets blunt about the failed first attempt at going all-in on AI, from model selection errors to the 'better product' trap.

May 2025

David Hasovic

The Best PM Tool is the one you don't have to use

Rethinking the future of project management tools

Apr 2025

Brennan Topley

How to run Effective PMF Sprints

Part 1 of the PMF Sprint Playbook

Apr 2025

Ben Bourdin

A cinematic 16:9 split-screen comparison in a modern office. The left side is dimly lit and chaotic, showing developers struggling with cluttered, slow legacy search interfaces and bloated dashboards. The right side is brightly illuminated and streamlined, featuring a high-performance workspace with glowing AI-first interfaces, integrated code editors, and sleek digital displays symbolizing fast, augmented development. A central glowing circuit-like divider marks the transition from stagnant traditional search to inevitable AI-driven execution.

The AI Coding Revolution: Why 95% of New Code is Written by AI

Superthread founder David breaks down the latest AI shifts: OpenAI’s Windsurf acquisition, the rise of 'vibe coding,' and why AI-augmented developers are 5x more productive.

Apr 2025

David Hasovic

A wide, cinematic 16:9 landscape illustrating the massive scale of global AI investment. In the foreground, rows of glowing high-performance server racks line a central path made of flowing digital data and golden light streams, leading toward a futuristic city skyline. Scientists and engineers are positioned at holographic workstations throughout the midground, fine-tuning complex neural networks. A large, translucent digital display of the global map looms in the background, anchored by a prominent "$300B" financial marker, symbolizing the immense capital and high stakes of the international race for artificial intelligence dominance.

SoftBank’s $40B OpenAI Gamble: Is the $300B Valuation Sustainable?

Superthread founder David analyzes the $300B OpenAI valuation, the rise of Google Gemini 3, and why the 'DeepSeek effect' is changing the cost of AI infrastructure.

Apr 2025

David Hasovic

A cinematic tech illustration in 1920x1080 landscape, visualizing the transition from digital chaos to structured organization. A dark, cluttered workspace filled with tangled wires, scattered papers, and fragmented digital elements represents initial disorder and confusion. In the center, a clean, glowing framework of neon blue and orange geometric squares emerges, symbolizing the implementation of a logical system and the "Aha!" moment of clarity. The high-contrast lighting draws the eye toward the central structure, representing the power of organizational software to resolve complex workflows.

The Flexibility Trap: Why Too Much Customization Kills Productivity

Superthread founder David Hasovic explains why he was wrong about total customization and why teams actually crave structure over 'Notion-style' flexibility.

Apr 2025

David Hasovic

A cinematic 16:9 split-screen illustration depicting the evolution of software engineering. The left side features a nostalgic 1990s setting with warm, dim lighting, where a young programmer sits at a heavy CRT monitor coding in a green-text QBasic-style interface amidst stacks of paper. The right side transitions into a sleek, futuristic AI-first development workspace bathed in cool blue light, where a collaborative team of developers works on modern monitors. Large glowing wall displays feature complex neural network visualizations and real-time augmented code streams, with subtle data threads connecting the retro past to the high-performance, AI-driven present.

How AI Actually Works: From QBasic to Neural Networks

Superthread founder David breaks down the history of AI, the battle between symbolic and neural camps, and how modern LLMs are transforming software development.

Mar 2025

David Hasovic

A cinematic tech illustration in a 1920x1080 landscape format depicting a startup challenging industry giants. On the left, massive monolithic skyscrapers labeled Jira, Confluence, Trello, and ClickUp represent established corporate incumbents. In the foreground, a small, focused team of developers works at glowing monitors with "50ms" speed benchmarks. A vibrant, iridescent hummingbird with neon light trails soars toward a sleek, modern "Superthread" interface on the right, symbolizing speed, innovation, and a breakthrough in collaborative software.

Building a Jira Killer: How Superthread Grew from 20 to 400 Signups a Week

Superthread founder David Hasovic shares the 'insane' journey of challenging software giants, scrapping prototype code, and finally finding growth in a crowded market.

Jun 2024

David Hasovic

Quality at Superthread

It's hard to maintain quality in an app as large as Superthread. Here's how we think about it.

May 2024

Anthony Hobday

A cinematic 16:9 split-screen illustration showing the transformation from chaotic to streamlined project management. On the left, a dimly lit office represents failing systems: workers look frustrated amidst flying papers, cluttered desks, and monitors displaying tangled, messy data visualizations. On the right, the scene shifts to a bright, premium SaaS environment where teams collaborate calmly at clean workstations. Their monitors show high-fidelity, organized dashboards with clear progress metrics. A glowing blue stream of digital data flows through the center of the image, bridging the two sides and symbolizing the transition from operational chaos to modern, high-speed efficiency.

Why Traditional Project Management Tools Help Projects Fail

Superthread founder David explores the three critical flaws in modern project management software: visibility gaps, clunky data input, and broken search.

Feb 2024

David Hasovic

A cinematic 16:9 split-screen illustration contrasting legacy SQL databases with modern NoSQL architecture. The left side is dimly lit and cluttered with orange-toned cables, showing developers struggling with slow, complex "JOIN" command overlays and rigid table structures. The right side features a sleek, high-tech workspace bathed in cool blue light, where developers work efficiently with glowing, fast-moving digital document interfaces and streamlined data visualizations. A central, explosive burst of blue energy and digital shards bridges the two halves, symbolizing the massive leap in speed and performance when transitioning to a modern, scalable document-based system.

SQL vs. NoSQL: Why Superthread Chose Document-Based Speed

Superthread founder David explains why legacy SQL joins slow down project management tools and how a NoSQL architecture ensures consistent speed at any scale.

Feb 2024

David Hasovic

The Superthread Tech Stack: Why We Chose Go, NoSQL, and AI-Powered Vectors

Superthread founder David shares the evolution of their tech stack, from early Redis experiments to a high-performance AWS architecture featuring Golang, DynamoDB, and Vector databases.

Jan 2024

David Hasovic

A futuristic, abstract 16:9 visualization of a high-performance collaborative text editor. A sleek, translucent interface floats in the center, featuring multiple glowing user cursors that signify real-time teamwork. The editor is surrounded by vibrant, neon-lit circuit pathways in purple and blue, with floating icons representing advanced features like AI assistance, slash commands, smart mentions (@), and internal linking. The dark, high-tech background and dynamic light trails emphasize speed, stability, and a modern, AI-enabled software environment.

Choosing the Right Rich Text Editor: Why Superthread Switched to TipTap

Superthread founder David Hasovic shares the journey of building a high-performance editor, comparing TipTap, Lexical, and Quill to create a seamless tasks-and-docs experience.

Jan 2024

David Hasovic

How we Implemented TipTap editor into Superthread

A comparison of text editor libraries

Jan 2024

David Hasovic

A futuristic, abstract 16:9 visualization of a unified project management workspace. Floating, translucent glass panels displayed in 3D space represent interconnected boards for Product, Engineering, and Design teams. Glowing neon lines visualize workflows, connecting "Epic" tasks to smaller child cards and linking different team boards together to show cross-functional execution. Integrated documentation layers stack seamlessly with task panels, while subtle glowing icons represent speed tools like global search. The scene is set against a deep blue background with vibrant purple and cyan accents, conveying high-speed collaboration and organizational clarity.

Building in Public: How Superthread Manages Product, Tech, and Growth

Superthread founder David reveals the internal 'Tasks + Docs' workflow his team uses to ship faster, including Space organization, Roadmap tracking, and Triage systems.

Apr 2023

David Hasovic

An abstract 16:9 visualization of a high-performance web application. At the base, a glowing dark circuit board with neon blue and pink pathways represents low-level, efficient backend code. A sleek, translucent interface panel floats above the center, symbolizing a fast front-end. Multiple user avatars are connected to the central system via vibrant, high-speed light trails, representing real-time collaboration and global responsiveness. The entire composition uses a futuristic palette of deep blues, purples, and neon accents to convey a sense of lightning-fast software performance.

Building Speed: A Founder’s Guide to High-Performance Web Apps

Superthread founder David shares the front-end and back-end strategies for building lightning-fast web apps, from shallow DOM nodes to 'close to the metal' programming.

Mar 2023

David Hasovic

An abstract 16:9 visualization of a high-performance, unified digital workspace. In the center, a stack of sleek, translucent interface panels representing tasks, docs, and project boards floats in a dark void. Glowing cyan and magenta data streams connect the interface directly to hardware-like memory modules at the base, symbolizing local-first speed and instant updates. A smaller, vertical floating panel to the left represents mobile responsiveness. The entire composition features a futuristic neon palette of blues and purples, conveying a sense of organizational clarity, velocity, and modern software efficiency.

High Velocity, Low Friction: The Strategy Behind Our New Website

Superthread founder David shares the process of building a website in 30 days, focusing on speed, approachable design, and conveying the power of a unified 'Tasks + Docs' workspace.

Feb 2023

David Hasovic

An abstract, 1:1 visualization (labeled with 1920x1080) representing a high-performance software update. At the center, a dense cluster of glowing, translucent interface panels and data blocks is interconnected by vibrant pink and blue digital pathways, suggesting a complex but organized system. Floating emoji reactions and chat bubbles surround the core, symbolizing real-time collaboration and user interaction. The entire structure sits atop a dark, reflective surface with neon circuit-like trails, set against a deep space-like background. Bold white text at the top reads "HIGH PERFORMANCE UPDATES."

Shipped: Offline Mode, Emoji Reactions, and Better Spaces

Superthread founder David Hasovic breaks down what we've shipped so far this year: a 'magic' offline mode, emoji reactions, and a revamped way to manage your spaces.

Feb 2023

David Hasovic

Superthread 2021 Wrapped

A look back at the year Superthread launched publicly

Dec 2021

Brennan Topley

An abstract, high-tech 16:9 visualization of a high-performance software interface featuring floating, translucent UI panels in a deep blue and purple neon palette. To the left, a minimalist sidebar shows favorites and quick-access nodes, while the center displays interactive cards and boards connected by glowing data threads. This conceptual digital illustration emphasizes speed, small-screen optimization, and fluid real-time collaboration in a modern project management workspace.

Breaking the Bubble: Fixing 80% of Our Interface Through Intense User Testing

Superthread founder David shares raw insights from user testing. Learn how intense feedback led to a collapsible sidebar, visual card moving, and readable URLs.

Nov 2021

David Hasovic

An abstract, 16:9 visualization representing high-performance collaboration software. In the center, a vibrant hummingbird made of crystalline, neon blue and magenta fragments is in mid-flight, symbolizing agility and lightning-fast speed. The bird is surrounded by floating, translucent interface panels and technical schematics connected by a delicate web of digital nodes. Below the hummingbird, a world map features glowing markers and "Data Sovereignty" labels next to secure vault icons, representing global data isolation. The entire composition is set against a deep navy background, conveying a sense of engineering precision, architectural scalability, and modern software efficiency.

Why Early Access? The Hummingbird Philosophy and Microservice Independence

Superthread founder David reveals the 'Hummingbird' speed philosophy, our approach to independent microservices, and why you should join our Early Access.

Apr 2021

David Hasovic

$Alt Text An abstract, cinematic 1920x1080 architectural visualization depicting the transition from a monolithic system to microservices. On the left, a dense, glowing blue geometric block fractures into modular shards. These shards evolve into a series of independent hexagonal service nodes on the right, each featuring a distinct, glowing orange data core. A flowing, neon-lit wave of purple and blue light arcs over the nodes, representing a dynamic orchestration layer, set against a dark, futuristic background with high-tech highlights.$

Monoliths to Microservices: Building a Solid Back-End Architecture

Superthread founder David explains the shift from monolithic systems to independent microservices, why you should avoid gRPC, and the 2-week development rule

Mar 2021

David Hasovic

Alt Text A modern SaaS hero illustration in a 1920x1080 landscape, visualizing the transition from project chaos to streamlined workflow. On the left, tangled orange and red threads represent miscommunication and tool fatigue. On the right, clean blue and green UI elements symbolize clarity and high-performance collaboration. In the center, a stylized blue hummingbird with a lightning bolt motif bridges the two sides, representing speed and instantaneous feedback in a sleek, dark-mode tech aesthetic.

Developers vs. Product Managers: Why the Tension Exists (and How to Fix It) Copy

Superthread founder David explores the root causes of tension between Engineering and Product teams and how the right tools can bridge the gap

Mar 2021

David Hasovic

A cinematic SaaS-themed illustration in 1920x1080 landscape, depicting a remote tech founder working from a garden office. On the left, a developer sits at a desk with a glowing monitor, coffee, and indoor plants, bathed in soft natural light from a window. On the right, floating holographic UI elements and video screens show team members across the globe. A vibrant blue hummingbird in the center bridges the two halves with glowing data lines, symbolizing deep work, high-speed collaboration, and the frictionless connectivity of a modern remote startup.

Why Superthread is Fully Remote: From a Garden Office to Global Talent

Superthread founder David Hasovic shares the journey of building a remote-first company, from coding 100% test coverage in a shed to hiring global talent.

Jan 2021

David Hasovic

A futuristic SaaS tech illustration in a 1920x1080 landscape format, showcasing high-performance software engineering. On the left, a developer workspace features dual monitors displaying code, connected to floating blue geometric cubes representing a Redis database with a "4ms" latency marker. A vibrant blue hummingbird in the center symbolizes speed and precision, flying toward a "17ms" frame-rate target. The right side is filled with abstract, glowing UI panels and motion lines against a clean grid background, conveying instantaneous feedback and developer delight.

The Superthread Tech Stack: Why We Chose Vue, Go, and Redis for 17ms Speed Copy

Founder David Hasovic breaks down the Superthread tech stack. Discover how Golang, Vue.js, and Redis help us achieve gaming-level performance in a SaaS product.

Jan 2021

David Hasovic