Influencer marketing campaign manager

In Shopify’s ROI of Influencer Marketing: A 2025 Guide to Calculating Your Return report, studies show returns of $5.78 per $1 spent when executed well.

Influencer success isn’t luck. It’s not spray and pray.
It’s preparation. It’s work. And it’s placing bets in a strategic way.

Influencer marketing isn’t just for for SMBs either…

Unilever CEO Fernando Fernandez investing even more on influencer marketing

In March of 2025, the Unilever boss made a huge announcement with a plan to increase their influencer marketing budget from 30% to 50% of their total marketing budget and increase influencer marketing investment 20x.

“There are two things I will drive like hell: desirability at scale and marketing systems with what others say about our brands at scale,” Fernandez said. “Our marketing spend has moved from 13% in 2022 to now close to 16% which we see as a competitive level. Our spend on social [media] will move from 30% to 50% of our total spend. We will work with 20 times more influencers.”

Build your creator pipeline

Track creators from discovery to contract to posting.
See deals at every stage, understand who’s performing, and keep your entire campaign visible at a glance.

More than a template — get industry insights

Designed by top influencer managers, agency producers, and brand partnership teams to understand what actually drives performance: negotiating rates, spotting red flags, reviewing content, and building creator relationships that last.

Their best advice is baked directly into this template.

Keep assets, briefs, and approvals all in one place

Store your creative briefs, talking points, content approvals, moodboards, and deliverables in a clean, easy-to-navigate workflow. No more digging through DMs, emails, or Slack threads.