SaaS pricing is extortionate. So we’re letting you decide what to pay.

Why Superthread is ditching traditional SaaS pricing and letting you set the price.

Bright, modern digital illustration of a maze made of oversized bills and invoices. A glowing golden path labeled 'PAY WHAT YOU WANT' leads through the maze toward a clean, sunlit digital workspace surrounded by greenery.

Jan 12, 2026

David Hasovic

There’s been a lot of talk lately about SaaS dying because it’s now so easy to vibe-code apps.

Let’s take that idea to the extreme.

Imagine something even better than vibe coding. You think of any SaaS product… and it just materialises instantly. No coding. No effort. It’s just there.

Now imagine this: Your company has 100,000 employees. Your Slack bill is $1M per month. Suddenly, a Slack-like alternative ready to install on-prem appears that’s virtually free, saving you $12M per year.

You’d switch instantly, right?

The Twist: That product already exists.

Built by a large, reputable company
Open source
Costs about $300 to buy outright
Released 2 years ago

Well, there was such a thing. 37signals built an alternative and started selling it for almost nothing. And what happened? It completely flopped, no adoption.

Why? Because running a SaaS product is hard. Distribution, trust, UX, reliability, support, momentum, that’s the real work. There is a reason why the SaaS model is the way it is.

Why we believe SaaS pricing is broken

SaaS pricing today is often extortionate and, frankly, unfair, which is why we changed Superthread to Pay What You Want, starting at $3 per user.

No more being locked into unfair pricing from Atlassian, Asana, Monday, Notion, etc.

As a founder, I’ve always hated SaaS pricing. You get to the end of the month, and my email marketing bill explodes because 10,000 people signed up to our newsletter, and I forgot to upgrade my plan. Or you accidentally invite the wrong person into a workspace, and suddenly you’re on the hook for a full annual subscription.

What this means is that the big companies get all the features, have all the seats, and skip all the feature gates, where the smaller and mid-size teams are stuck hacking their way around.

This is what SaaS pricing is today: it’s pretty crappy, and we’re guilty of doing that in the past few years, too.

The 'Pay What You Want' experiment

We decided to play it differently and thought, what if we just let users pay what they want, and in return, they get a genuinely capable tool:

And let’s be transparent about this, you know what you’re contributing to with Superthread:

$3 per user: Thanks for buying us a coffee.
$14 per user: Help us break even. Thanks for lunch!
$18 per user: Our suggested fair price, giving us a 30% margin to reinvest back into new features.

No feature gates. No artificial limits. No “Gantt chart view costs extra” nonsense. And yes, users can change their price later.

If Superthread starts creating real value for your team, we hope our customers will increase what they pay voluntarily.

Pricing and billing detailed breakdown.

Superthread is a beast

We made Superthread because we believe you shouldn't have to hack your way around feature gates. It has first class:

Boards & Tasks
Docs
Projects
Sprints
Native AI note-taking agent (no bots in your calls)

All in a single and cohesive app. I'm biased, but our users tell us that Superthread is much nicer and in some cases 50X faster than our competitors: Jira + Confluence, Monday, Asana, Notion or Trello.

p.s. Here is one we got from one of our new users using the new Pay What You Want pricing:

Migrating my team's client management from Trello to Superthread was seamless, the pricing is unbeatable, and the organizational possibilities are endless. As someone who is obsessed with systems and efficiency, Superthread is a total game-changer for me. I would recommend this app any day of the week. - Lisa Sabala , Founder of 8point8

What’s happened so far?

We haven’t even properly begun promoting this, and we’ve already had new paying customers: a construction company from Croatia, a French interior design startup, and a SaaS power user who loved the tool so much that they dropped $100.

On average, we’re tracking at about $19… so a small margin.

Our Bet: PWYW will let startups and emerging markets access the same powerful tools as the big players. Long-term play.

No more being locked into unfair pricing from Atlassian, Asana, Monday, Notion, etc.

But this starts with trust.

SaaS isn’t dying.

Bad pricing models are.

Curious what you’d pay or if you think this is just stupid… roasts welcome, but so is a $3 cup of coffee 😉